Blister packaging has emerged as a preferred option for consumer goods manufacturers and suppliers who wish to enhance the appearance of their products. Products featured in blister packaging are visible, and the packaging’s smooth appearance enhances the visual appeal of the items while preserving the product’s shape. When properly deployed, blister packs can capture consumers’ attention, convey pertinent product attributes, and increase sales.
Showcasing the Product Design
One of the biggest benefits that blister packaging offers is the fact that it offers the product shape, look, and feel. For instance, in the case of selling ergonomic kitchen utensils with a new handle design, a clear blister pack effectively highlights the product’s shape and size. This enables the shoppers to have a round look at the item, increase their exposure to the product, and thus make them gain confidence with their decision to purchase it. Angled blister packs also enable products to be easily located amidst competing products within a pharmacy or hardware store.
Attracting Shopper Attention
This is because there are always walls of products all vying for the consumer’s attention, and blister packs aids in this. The possibility to brand the product itself along with the possibilities to use more bright colours, textures and typography on the base panel attract the shoppers’ attention. Also, blister packs take more shelf space and this makes brand messages to be easily seen. Consumers have been found to go for a product they can touch and feel. Blisters packaged goods experience a higher level of engagement due to the higher level of stopping power.
Communicating Features and Benefits
Blister packaging also has an area where one can place information regarding features and benefits of the product, which would justify its purchase. The card backing provides the ideal location for placing ingredient information, product demonstration pictures, and simple points such as count, size, or dosage. For some products such as electronics and hardware goods with numerous buttons and functions, blister packs can even allow manufacturers to incorporate and display informative sell sheets at the back of the packet. It enhances the visibility of a value proposition of an item, more informed shoppers are in a position to choose blister-packed products instead of those that do not have clear packaging or identification marks.
Driving Impulse Purchases
In store shopping, the consumers take several micro decisions based on the visibility of the products and the perceived quality of the products. The countdown for brands that still employ impulse buying behaviors is here since blister packaging can create a considerable increase in sales. Another research showed that blister pack packaging as compare to simple cardboard box, increased spontaneous pick up by 65% on chocolates. It is easier to make impulse purchases through the transparent window since the shoppers can see what they are buying. Also, these impulse buys are spurred on by the hands-on quality perception blister packs offer through the show casing of items. This goes a step further than extra sales because it ensures that our products get a direct entry into the consumer’s homes, thus encouraging future repurchases.
Suggesting Premium Quality
Besides celebrating products, blister packaging connotes value and quality being sought by consumers. For instance, while using molded plastic to encase electronics, it gives impressions of durability and design that a simple box cannot. It is said that the feel of cosmetics and skin care items becomes more luxurious when consumers can touch and see the quality of the ingredients and the texture through the transparent backing. Hence, even food products such as specialty chocolates or gourmet snacks appear to be more appealing than when they are packed in basic wrappers. High end brands capitalize on this premium outlook as a way of explaining the high prices, which in turn increase the profit margin. Buyers consider the aesthetic packaging to be indicative of superior products and this acts as a push factor towards upgrade purchases.
Transit Assistance and Minimizing Harm
There are instances where products are subjected to harsh conditions during the delivery process, and this can result to product damages or degrading of their quality before they reach the shelves. Most products directly exposed to corrugated cardboard box base often slide during transportation, which ends up creating scuff or chipped marks. However, form-fitting blister packs encapsulate items to significantly minimize physical product damage. For example, in cases of sensitive products that are transported through complex and long supply channels, blister packaging keeps the appearance of products as appealing as possible when consumers are making their purchase decisions. Preserving quality implies that the blister-packed products are more popular and are not returned to the shelves very often or replaced with new stock.
Deterring Theft and Tampering
However, shoplifting and malicious tampering are still very real threats that physical retailers contend with. However, blister packaging acts as a psychological and a physical barrier to theft or product tampering in this case. The challenges of silently pilfering a blister packed item combined with the likelihood of attempting to alter the packaging discourages all but the most audacious of thieves. However, the same studies reveal that clear plastic packaging reduces some categories of theft by 30-50% compared to conventional solutions. This not only helps to minimize direct shrink losses but also ensures an effective customer shopping environment is maintained.
Simplifying Storage and Merchandising
Although it offers great visibility advantages, blister packaging also makes the life of retailers easier before it reaches the eyes of customers. The hanging hole and flat design enable easy racking or peg presentation on a small area of the floor space. Blister packaged goods also ship efficiently, they fill boxes of standard size which allows more efficiency in stacking of pallets. Another advantage is that items packed into blisters are well ordered for back stocking as compared to complex or irregular shapes. Reduced shelving space requirements allow retailers to offer greater product assortment in every store. Thus, more choices lead to additional customer consumption and higher per square footage sales.
While considering packaging type, those industries that deal with new products, or those that seek to highlight their product features should consider using blister solutions. The transparency offers crucial halting point and quality sign while safeguarding item integrity up to supply channel. Because blister packaging has increased both sales and efficiency, consumer goods companies should use it more as a part of effective omnichannel retail.